Case studies

Infinite Group, based in South Marston, provides product enforcement and promotion to the consumer electronics, telecoms, IT, gaming and white goods sectors.

Infinite was established by the existing directors Hugh Meredith and Nigel Stone in 2000 and has steadily attracted a growing number of blue chip clients. It carries out mystery shopping trips for magazines and companies as well as point-of-sale (POS) demonstrations. It currently has around 180 staff across the UK, including 35 at its Swindon base – and is actively recruiting another 400 staff for a forthcoming drive to promote and demonstrate new television technology for a major manufacturer.

Hugh Meredith said: “We wanted to set up an association of field marketing companies across Europe to enable us to take on European contracts, but needed guidance on the best route to market opportunities.
Infinite was also keen to protect its Intellectual Property (IP) as it looks to expand its European presence.
Mr Meredith added: “We are keen to expand into Europe and look at opportunities to grow the business – while protecting our brand at the same time.

 “Working with EEN has been tremendously useful as it has indicated that it can put us in contact with the right people in various countries that can advise us about protecting our branding.”

Jim Payton, innovation adviser for EEN, who consulted with the firm, said: “We carried out a strategic audit of the firm’s intellectual property - it has a very strong brand in the UK and we are exploring ways of protecting its identity as it searches for European licensees.

“It’s a very dynamic company with a healthy turnover and we are delighted to help them to achieve their goal of expansion into Europe.”

Please contact the Enterprise Europe Network team on 01275 370 997 or email info@enterpriseeuropesw.org.uk

For further information, please visit www.enterpriseeuropesw.org.uk